Facing the Belt and Road initiative and the growing demand of overseas students learning business Chinese, CCLC plans to compile a new series of business Chinese textbooks in order to provide the teacher with more reliable and helpful teaching references.
After the preliminary work, on the afternoon of November 9th, the program of Mastering Business Chinese Series was launched in the meeting room of CCLC. Dean Wang Lixin, associate dean Ran Qibin, chief editor Zheng Tiangang, chief editor Xie Juanjuan, associate professor of editorship Tian Rui and other editorial board members attended the meeting.
At the beginning, Dean Wang expounded the significance of compiling this series of textbooks from aspects of working focus and students’ demand. Mr. Wang also said that he expected every editor can follow the “trial and revising” mode of Mastering Chinese when compiling this new textbook. Combining Chinese language, business knowledge and Chinese culture into an organic whole, the series was expected to be excellent and influential business textbooks at home and abroad.
Following Mr. Wang, chief editor Zheng Tiangang expressed his opinion of the program. Based on 20 questions and the survey of similar domestic Chinese textbooks, he discussed with the editors about the orientation and type of the textbook, how to handle the literary and colloquial language, how to distribute the content of business and Chinese and so on.
As the chief editor in charge of the business content, Professor Xie Juanjuan from International Economics and Trade department of Economic College, introduced the categories of professional business & trade textbooks and the overview of English business textbook compiling, which provided great inspiration to all editors.
Professor Zheng Tiangang also shared his preliminary framework of the style of the series. With context-oriented and dynamic examples and function-focused design, his framework received applause from all editors. Through this launching meeting, participants reached the consensus that the purpose of this text was “to lift the learner’s ability of using Chinese in business activities” and “to reflect business psychology, business strategy and interaction strategy in the language”.